I would only look at industries that have massive payoffs, and I would ignore my passions and what I am comfortable doing and instead figure out how to get into a space that has massive volumes and margins. I am looking at the person before the idea, the concept or the proposal. How do they operate? How do they spend their money? Do they own a home, a car, Gucci belts? How do they communicate? What does the deal look like? Do they think big or small? I am measuring the operator more than the investment. Courage, creativity, commitment, conviction, consistency and confidence. I know how to grow and scale while being broke because I know it does not take money to make money. That idea is a myth. When Discovery gave me $100, the first thing I did was deposit it in the bank so I couldn't touch it. I don’t need money to build a business. I need people, not dead presidents. Money is made when you make contacts with the right people who want to make money.Most businesses fail because they are too small, they think too small, their reach is too small and their income is too small. Building a 10X business is pure math. Follow the math. Follow the money. Do the work. I am not following my passions or what I love to do or even what I am good at — I am following the goal.